Eternal Marketing

insider view of marketing when you ...

Draw back the curtain on your customers’ minds:

First name only:
Primary email:

Privacy: I do not share your information.  Period.
Dear Fellow Marketer:

I see a lot of marketers, both business-to-business and business-to-consumer, missing many opportunities to enhance their results.

For some, they haven't been exposed to the crucial differences. It's a matter of education.

And for others, they're so busy in meeting deadlines that they just plain forget. It's a matter of gentle reminding them what they'll already know. (This is called the "cued retrieval technique," which you'll learn how to use in Installment 4.)

Whichever group YOU find yourself in, I feel certain you'll gain loads of ideas which you can apply to your situation.

Why is looking closely at psychology, the subconscious, and how our minds work so important? Why not simply give you a handful of plug-n-play tactics? Well, what are all of these?
  • Psychology: how individuals think, feel, and behave

  • Sociology: how groups of individuals think, feel, and behave

  • Economics: how individuals and groups make decisions under conditions of scarce money, time, and resources

  • Marketing: how to get individuals and groups to think, feel, and behave in order to make buying decisions that are commercially profitable for an entity (a company or NGO)
DEEP Marketing addresses this in a series of short, easy-to-follow installments that take you go below the surface level of marketing where you explore psychology, sociology, and economics. But only as they relate to marketing, advertising, public relations, and sales.

You won’t see any 18th century Adam Smith economic theory here.

And you definitely won’t hear any “tell me your fantasies about your mother or father” Freudian analysis.

However, you will learn very usable stuff for your marketing, advertising, public relations, and sales, all backed by specific examples so you get it:
  • Some will be “Well, DUH, Bill ... but I didn’t know the actual scientific reason for it”

  • Some will explain how knowing the exact number of messages your prospects need to get to learn what you’re offering (psychology) solves the problem of a limited budget (economics) in creating your advertising plan and schedule. It’s really simple. In fact, it’s just two precise numbers, thanks to psychological research

  • And some will help you continue with those things you’re doing that are working because now you’ll know deeply why they work -- while correcting fundamental mistakes you might be making out of habit for those handful of things that aren’t working
Because I already you know you’re bright, I’m fully confident that you’ll get tons of ideas beyond the specific ideas and strategies I give you.

Our series unfolds with this topic over the next six installments (each about the same length as this one you’re reading):

The DEEP Psychology in using Repetition Effectively:
  • Why do repeated messages lose their effectiveness? Is this reversible?

  • How do we develop habits and expectations? If they’re hooked on Brand X, how do you get them addicted to your brand? Psychology’s Law of Association

  • What do people actually remember? How do we help them remember your product?

  • “Because night follows day, day causes night:” Why our minds trick us into magical thinking ... and why’s that a good thing for you

  • Tell me a story: the deep psychological power behind stories and narratives

  • Strategy: DEEP Psychology shows us how to use repetition effectively
You'll get each new installment on Monday morning, usually between 9:00am to 9:30am.

All delivered conveniently to you at an easy pace.

Go ahead and PLUNGE IN NOW:

Know EXACTLY how your customers will respond:

Go ahead and JOIN NOW:

First name only:
Primary email:

Privacy: I do not share your information.  Period.
Looking forward to seeing you on the inside,

Bill Henthorn
DEEP Marketing

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